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The Snowball Effect: Communication Techniques to Make You Unstoppable by Andy Bounds

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31

When you want to ensure everyone – including you – thinks you’re great

To enjoy your job more, there’s a question you absolutely must have a good answer to: “What do you do?” So how would you complete the sentence . . .

My job is to . . .

Most people answer this question with either:

  • What they are – “I’m an accountant”; or
  • What they do – “I prepare tax returns”.

Neither grabs you, do they? And that’s because people are much more interested in:

  • What they cause – “I help people pay less tax”.

Doesn’t this person sound useful?! And I bet they enjoy their job too. They’ll know the value they deliver to others. They’ll be in demand. They’ll probably be very successful. By sorting out their inside (how they feel about themselves), they now have a valuable ...

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