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When you want to create titles that instantly grab people
At my daughter’s nursery, misbehaving children used to be put on the Naughty Mat. But the nursery felt this name sent out the wrong vibe – “Child, you’re naughty”. So, they now call it the Thinking Mat – “Sit there and think what you could do better next time”.
This simple change has shifted the children’s mindset about being on it – they sulk less and are ready to come off it sooner. Just because they changed its name.
You see, to persuade people, titles are critical. They help you engage people early. They set the tone for what follows. I touched on titles in chapter 1, but they’re so important, it’s worth spending a bit more time on them here.
When you think about it, you know titles ...
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