5
When you want to ensure people remember your key messages
Walt Disney used to say that his theme parks needed a “weenie” – iconic landmarks to draw visitors in – like Cinderella’s Castle at the Magic Kingdom, or the Tree of Life at Animal Kingdom (“weenies” being the sizzling sausages that entice you towards a hotdog stand). If you’ve been to any Disney park, you’ll know how eye-catching their weenies are.
Similarly, when you’re communicating, you’ll sometimes have one key message – your weenie – you want people to hear and act on. You want it to stand out amongst all your other messages, so it causes an instant, dramatic, and lasting impact on everyone who hears it.
There are lots of techniques to help draw attention to your weenie:
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