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The Smarter Startup: A Better Approach to Online Business for Entrepreneurs by Sonya Zhang, Neal Cabage

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7. Setting Up Your Business

“I’d rather have one percent of the efforts of 100 people than 100 percent of my own efforts.”

—J. Paul Getty

Already in this book, we’ve covered a lot of ground. We’ve decided on the business vertical that we want to address, and found a viable niche where we hope to contribute new value and where the competition will be surmountable. If you have completed all of these steps then congratulations—it’s time to start building something!

In the beginning of any new venture there are a few key decisions to consider. One of the biggest is what the team will look like. Should you go it alone or have a cofounder? Do you have mentors or advisors who can shepherd you through the process? If you’re working with anyone, you’ll ...

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