You are previewing The Smarter Startup: A Better Approach to Online Business for Entrepreneurs.

The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

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4. Timing Is Everything

“In publishing business you’re either first, you’re fabulous, or you’re f***ed!”

—Anonymous

Everyone’s heard the story about Isaac Newton sitting under an apple tree and developing the theory of gravity. Imagine the opportunities that existed in Newton’s time, in the early days of modern science, to have a profound impact through relatively simple and foundational contributions. Today, you would need to deduce exceedingly complex theories about quantum physics and the existence of “god” particles to have even a fraction of the impact Newton had.

The same holds true today, at the end of the Internet’s golden age. There are countless stories in recent memory of those who set up websites and made a million dollars. Google ...

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