Cover Page by Sonya Zhang, Neal Cabage

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3. Do Your Research

“If we knew what it was we were doing, it would not be called research, would it?”

—Albert Einstein

Many entrepreneurs are instinctively doers and may not be inclined to postpone action in favor of things like market research. Ironically, taking the time to understand the market and its opportunities now can save you a lot of time and money later. More importantly, it can expose key data points that may affect your decisions on how or even whether to proceed. It’s the classic argument to take the time up front to understand what you’re doing before you begin.

With a little research you can expedite the effort of finding product-market fit, and reduce the time and money spent iterating on product ideas. And with competitive ...

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