Cover Page by Sonya Zhang, Neal Cabage

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

O'Reilly logo

2. What’s the Big Idea?

“If people aren’t telling you that your idea is crazy, then it is likely not a very big idea.”

—Francis Ford Coppolla

Not every business opportunity is equal. You can invest considerable time and money into an idea that you may personally believe in but which is not well aligned with demand, timing, or competitive forces. Despite your passion and commitment to the idea, if the conditions are not right, your efforts and investment could very likely be in vain. The opposite is also true. The Internet is rife with stories of small-time entrepreneurs who realized overnight success with very little investment of time or money.

How can we predict which opportunities are most likely to succeed prior to making significant commitments? ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required