You are previewing The Smarter Startup: A Better Approach to Online Business for Entrepreneurs.

The Smarter Startup: A Better Approach to Online Business for Entrepreneurs

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1. Why Become an Entrepreneur?

“Success to me is not about money or status or fame, it’s about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.”

—Anita Roddick

There are many reasons to become an entrepreneur and there’s a good chance you’ve heard them before. We all know the stories of the boy geniuses who built billion-dollar companies in their garages after dropping out of college, or the social media startups that made their founders rich seemingly overnight. These are the rock stars of the new generation. They’re doing things their way, having a significant impact on the world, and making substantial money along the way. Movies are even being made about them, telling their stories and ...

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