Book description
An updated third edition of the most comprehensive guide to small business success
Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.
New chapters include:
How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders
How to generate leads and win strategic partnerships with LinkedIn
How to employ videos and YouTube to further your brand
What you need to know about Groupon and group discount buying
What mobile marketing can do for your business
Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Table of contents
- Cover
- Praise for The Small Business Bible
- Title Page
- Copyright
- About the Author
- Acknowledgments
- Preface
-
Section I: Starting Your Business
-
Part I: Genesis
- Chapter 1: In the Beginning
- Chapter 2: Choosing the Right Business
- Chapter 3: Buying an Existing Business
- Chapter 4: Understanding Your Potential Market
- Chapter 5: Calculating Your Start-up Costs
- Chapter 6: Writing a Winning Business Plan
- Chapter 7: Structuring Your Business
- Chapter 8: Get Your Business Funded
- Chapter 9: Getting Help
- Part II: Opening Up Shop
- Part III: Franchises
- Part IV: Home-Based Businesses
- Part V: Business on a Shoestring
-
Part I: Genesis
-
Section II: Running Your Business
- Part I: Small Business in the Twenty-First Century
- Part II: Money
- Part III: Management
- Part IV: Technology
-
Section III: Growing Your Business
- Part I: Advertising and Marketing
- Part II: Your Website
- Part III: Social Media
- Part IV: Growth Strategies
- Part V: Strategies for Small Business Success
- Appendix A: How I Became an Entrepreneur
- Appendix B: Sample Business Plan
- Index
Product information
- Title: The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 3rd Edition
- Author(s):
- Release date: March 2012
- Publisher(s): Wiley
- ISBN: 9781118135945
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