PREFACE
Two guys wrote this book—David Lindahl and Jonathan Rozek—and we intentionally wrote the book as if it were a conversation between two people, one of whom is you.
You'll see that we say things such as, "I hope you see the value in..." and not "We hope you see the value in ..." This is a more conversational and direct approach than if you constantly saw alternating versions of: "We think ...," "Dave says ...," "Jon built a ...," and so on.
You'll also soon see that the real secret to your six-figure second income is not in tangible products and not in gimmicks, but in honest and direct communication between you and your customers. This book is our attempt to do the same with you.
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