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The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other s Markets

Book Description

A roadmap for understanding the business challenges and opportunities in China

By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China's foreign policy priorities.

The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between India and China. Did you know that:

  • India's Mahindra is the fifth largest tractor manufacturer in China?

  • Tata Motors' Jaguar Land Rover unit is the fastest growing luxury auto seller in China?

  • India's NIIT is the most influential IT training brand in China?

  • China's Huawei has its second largest R&D center in Bangalore and employs over 5000 people in India?

  • Shanghai Electric earns its largest revenues outside China from India?

  • As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other's markets is also making them stronger and whetting their appetite for further global expansion.

    This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lessons that emerge from these analyses are: the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skillful at learning on the ground.

    Table of Contents

    1. Cover
    2. Title Page
    3. Copyright
    4. Dedication
    5. Foreword
    6. Preface
    7. Acknowledgments
    8. Chapter 1: Asia's Best-Kept Secret: Growing Economic Ties Between India and China
      1. The Historical Backdrop
      2. Geopolitical Tensions: An Irritant But Not a Show Stopper
      3. People's Attitudes: Growing Wariness Amidst Mutual Respect
      4. China and India in 2025
      5. Think Convergence, Not Complementarity
      6. China-India Trade: Explosive Growth But Growing Tensions
      7. Direct Investments: The New Frontier
      8. Notes
    9. Chapter 2: Succeeding in China: Opportunities and Challenges
      1. China Opportunities
      2. China Challenges
      3. Notes
    10. Chapter 3: Leveraging India's Home-Country Advantages: Tata Consultancy Services in China
      1. Offshoring Services: Saudi Has Oil, India Has Software
      2. Baby Steps: Shanghai, Hangzhou, and Beijing Appear on the TCS Map
      3. Notes
    11. Chapter 4: Making China a Second Home: Mahindra Tractors in China
      1. The Mahindra Group
      2. Mahindra Tractors
      3. Why China? Why 2005?
      4. Entering China
      5. Transforming JTC
      6. A Second Joint Venture in China
      7. Notes
    12. Chapter 5: Partnering with Chinese Institutions: NIIT in China
      1. Entering China
      2. Managing Intellectual Property Risks
      3. Adapting to Local Imperatives
      4. Spreading Wings Beyond Shanghai
      5. Inventing the “NIIT Inside” Model
      6. Challenges with Entrepreneurs as Franchisees
      7. Partnering with Government Institutions
      8. Reaching for the Skies
      9. Notes
    13. Chapter 6: Driving Indirectly into China: Tata Motors and Jaguar Land Rover
      1. Tata Motors' Acquisition of Jaguar Land Rover
      2. Jaguar Land Rover in China
      3. Notes
    14. Chapter 7: Committed Pioneers: Chinese Companies in India
      1. Chinese Power Equipment Suppliers
      2. Xindia Steels: A Promising Joint Venture in the Steel Sector
      3. Huawei's Multidimensional Engagement with India
      4. Lenovo's Determined Push to Become the Market Leader in India
      5. Haier's Attempt to Make Up for Its Late Start in India
      6. Lessons from Chinese Companies' Journeys in India
      7. Notes
    15. Chapter 8: A China Roadmap for Indian Companies
      1. Think Global, Not Just In-China-for-China
      2. Risk-Proofing Your China Strategy
      3. Deciding Whether to Partner or Not
      4. Managing Relationships with the Government
      5. Building Product and Institutional Brands
      6. Managing Talent
      7. Treating Your China Journey as a Learning Process
    16. About the Authors
    17. More from Wiley
    18. Index
    19. End User License Agreement