Introduction

Understand this: a camera is just a tool. Nothing more, nothing less. Simply having the latest greatest technology in your hands is worthless if you don’t have the knowledge and skills to make it consistently perform at its best. If I gave you Jay Z’s mic or Floyd Mayweather, Jr.’s boxing gloves do you think you could suddenly go out and cut a platinum album or become the welterweight Champion of the World? (The answer is no.) Well that notion is just as ...

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