BEEN THERE, DONE THAT
Calculating Your Crew’s Rate
PRESENTING THE BUDGET TO CLIENTS
PETE CHATMON, CEO, DOUBLE7 IMAGES—MEDIA AND MARKETING COLLECTIVE (http://Double7Images.com)
Too often we get scared to present the reality of how much something costs. With every proposal I send out, I say to myself, “I hope they don’t roll their eyes when they get this one.” Well, they never do. In actuality, your first volley at the budget is merely a negotiating tactic. You’re saying, “Here’s what it costs” in anticipation of the client’s response being “Here’s what I’m willing to pay.” It’s not necessarily fair, but it is what it is. That’s why it’s important to protect yourself in this exchange by not making assumptions on what you think a client is willing ...
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