ESTABLISHING SHOTS

The Establishing Sequence

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One important element of the video that shooters often neglect is establishing shots. The irony of this neglect is that establishing shots are so easy to get and can add a much more professional feel and production value to a finished video. You can pop off five or six quick shots in just a few minutes to get enough material to create a nice poetic opening sequence that sets the romantic mood for the entire event. If you want to make visual poetry, don’t just shoot an establishing shot—shoot an establishing sequence. This is one of the areas where you can really get creative and show off the skills ...

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