BEFORE THE GIG STARTS
Things to Keep in Mind Going into the Gig
You are a creative artist with a vision and the talent to execute it, and this piece is going to go on your reel and be a calling card for you to get future gigs. That’s all great; however, it can all get in the way of a simple fact that is important to remember: you are marketing the band. Your highest calling in this endeavor is to sell this band to their audience.
Music videos started as marketing material that record labels produced to hype their acts, and though they are also one of the most artistically interesting kinds of filmmaking, they’re still basically just commercials. If you make a music video that doesn’t do anything to market the band, then you’ve done them a disservice ...
Get The Shut Up and Shoot Freelance Video Guide now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
