HOT TIP: SHOOTING GROUP INTERVIEWS
1. WHEN TO SHOOT A GROUP INTERVIEW
Shooting a group interview is a good technique to get the input of multiple subjects all at once. This is a practical technique whenever you want to get different opinions and viewpoints on the same subject from multiple people, particularly multiple people from a larger group. So rather than interviewing just one representative student, customer, or employee, you are interviewing a (hand-picked) “random sampling” of the larger group.
The practical advantage of this type of interview is that you can capture the opinions and input of a bunch of people in about the same amount ...
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