HOT TIP: 7 TIPS FOR WORKING WITH “REAL PEOPLE”

Often even the best performance by an Oscar-worthy actor won’t be as convincing as the genuine emotion, first-hand reports, and sincere words of someone who is obviously spontaneous and unrehearsed. Just think of how you feel about the professional TV hosts pitching you a product versus the unscripted reaction of people on the street who have actually used the product in everyday life. Audiences trust and better relate to “real people.” And often the very nature of your project will require that you shoot with a predetermined group of people who’ve probably never been on camera before in their lives.

As a director, you always have to distinguish between professional actors or personalities who are ...

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