BEEN THERE, DONE THAT
Video Marketing Ain’T For Everybody
Pete Chatmon, Ceo, Double7 Images—Media + Marketing Collective (double7images.com)
Video marketing is taking responsibility for the future of someone’s company into your hands. It’s not just something to do because you have equipment and a team. You have to understand story and company objectives and whether those objectives are quarterly or yearly, so when you come up with an idea, it’s in direct support of what they need to accomplish. Bringing you on is just adding another platform to accomplish company initiatives. Once you’ve accepted that responsibility, distinguishing yourself from all the other video producers out there is about really being true to your own approach or your own ...
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