INTRO: SOLVING CLIENTS’ PROBLEMS
People enlist your video services because they have some challenge that requires the services of a video professional. (That’s you.) They need more people to come to their store, they need to let everyone know about their new product, they want to promote their special event, they need to change their image, etc. Whatever it is…they are betting a wad of cash that you are just the person who can help them do it, so you need to make sure to deliver the goods.
There are a few questions I ask every client at the very first meeting for a commercial or corporate video project. I use some variation or combination of these simple questions to try to determine the direction of their project:
GOALWHY do you want to make ...
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