VOICE-OVER NARRATION
There’s a pretty good chance that if you are shooting commercials or corporate videos, you are going to need a narrator sooner rather than later. If you went to film school, you were probably taught to avoid narration because it’s like cheating when it comes to storytelling. Instead, you were told to find a nonverbal way to communicate the same story. That convention has its place in narrative filmmaking, but in commercials you have a very limited amount of time to get your message out, and it must be 100 percent clear, not nuanced.
It’s hard to communicate that “ribs are 50 percent off every Wednesday night” in 30 seconds, so we show it visually and in text and say it at the same time to reinforce it. That’s a clear message ...
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