The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

Acknowledgments

I would like to thank my editor at McGraw-Hill, Donya Dickerson, who set this book in motion by reaching out to me.

I am very grateful to the thought leaders in the industry who took the time to share their insights and expertise: John Andrews, Evan Brody, Amy Callahan, Joe Ciarello, Dan Frechtling, Bill Hanifin, Peter Hoyt, Jeff Johnson, Chris Keating, Michael Lazerow, Larry Lieberman, Wendy Liebmann, Ken Nisch and his able colleague Marcy Goldstein, Catherine Roe, Cyriac Roeding, Phil Rubin, Ted Rubin, Keith Simmons, Walker Smith, and Jeff Weidauer.

A special thanks goes to the boots-on-the-ground shoppers Sonia K., Tom M., Beth J., and Amy B., who shared candidly, and also to all of the experienced bloggers from Collective ...