About the Author
Liz Crawford has more than 20 years of brand management and consulting experience with a concentration in strategic innovation. Her concept and new product launch, Lysol Antibacterial Kitchen Cleaner, won the prestigious Edison Award for New Products. Over the last few years, Crawford has focused on developing integrated Shopper Marketing strategies for Fortune 500 clients. Her most recent staff assignment was senior vice president, Strategy for MARS Advertising. Currently, she is an analyst and contributing writer for the Path to Purchase Institute, publisher of Shopper Marketing magazine.
As a strategic planner and consultant, ...
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