More Praise for The She Spot
“The principles of Marketing to Women are as true for social change as they are for products and brands. I applaud the Lisas—Witter and Chen—for applying them to such a good cause. Women are always striving to improve the world, and their book lays out the case convincingly.”
— Marti Barletta, Founder, the TrendSight Group, andauthor of Marketing to Women and PrimeTime Women
“Finally, the book I’ve been waiting for that connects the dots between the research on what women want and actionable ways to reach them. I recommend it to any nonprofit or political candidate who wants to tap into the women’s vote and their power as donors and activists.”
— Celinda Lake, President, Lake Research Partners, andcoauthor of ...
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