Jossey-Bass Short Format Series

Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers, and leaders around the world with must-have, just-in-time information in a concise and actionable format.

To learn more, visit www.josseybass.com/go/shortform.

Other Titles by Charlene Li and Brian Solis

The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (Solis)

Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Solis)

Open Leadership: How Social Technology Can Transform the Way You Lead (Li)

What’s the Future of Business: Changing the Way Businesses Create Experiences ...

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