The Seven Success Factors of Social Business Strategy

Conclusion

We have just reviewed, at a high level, the elements of what it takes to make a social business a successful business. The Seven Success Factors of a social business strategy are by no means mastered. Putting them into practice is more a journey than a destination. As you can see, no company has a lock on how social strategy can or should be created—it always starts with the unique and inspired goals of the company and grows from there. As you embark on this journey, constantly realign your strategy and the success factors as the relationship with your customers, employees, and partners changes and morphs in a dynamic competitive landscape. This doesn’t require a full-on examination of the entire strategy, but rather a quick check ...