The Seven Success Factors of Social Business Strategy

Acknowledgments

Many people contributed to this book’s being written, but none more so than our colleagues at Altimeter Group. This book stands on the foundation created by their research—past and current—and we are so privileged that they provide unconditional support, both professionally and personally.

We’d like to give a special callout to our researcher, Jaimy Szymanski, who very patiently worked on the underpinning research. She kept us not only organized, but also intellectually honest by highlighting research elements that we were missing.

Special kudos and thanks to all of the people at companies who took the time to share their experiences with social business strategy. We interviewed the following companies for the research behind ...