Chapter 25
Tests
Dharma could sense that big things were happening. She could tell because of the way Josh acted and also because he told her about the events of his workday. He told her about his research on the organic milk company, and a few months later, at a leadership meeting, he presented the concept to the leaders of his company. He called it purpose-driven goals and suggested that the company should focus on its purpose instead of its numbers. When one of the “energy vampires,” as Josh called them, asked him what this purpose would be, he said, “As a company, we will innovate and serve with purpose.” He told the leaders that purpose should drive everything they do as a company. He showed them slides, “Sell with Purpose,” “Manufacture with Purpose,” “Communicate with Purpose.” It had been the driving force behind his success, he told them, and it could take the company to a new level.
The CEO loved the concept, whereas several executives balked at the idea. Support was divided, and when the CEO told him to go forward with the messaging and provide a plan for rolling it out to the company, Josh knew that this meant his career would either skyrocket, if it worked, or crash and burn, if it failed. He hadn’t realized it before he presented his concept, but he had put himself and his career on the line, and there was nowhere to hide. He didn’t have a plan B. All he had was his ...
