CHAPTER 5
Six Ms to Live By
We need to look at what will make the message word of mouth worthy (WOMworthy). Who will transmit it through what channels and why? How will we know what will amplify the effects of the message?
The Six Ms
I find it helpful to think of the six Ms
 Message |
content |
| Mavens |
transmitters |
| Means |
via |
| Motivation |
energized ... |
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