Help-Wanted Advertising Index

Market Sensitivity: Low.

What Is It: A measure of newspaper ads with job openings.

News Release on Internet: www.conferenceboard.org/economics/helpwanted.cfm

Home Web Address: www.conferenceboard.org

Release Time: 10:00 A.M. (ET); released the last Thursday of the month and covers the previous month.

Frequency: Monthly.

Source: The Conference Board.

Revisions: Tends to be minor.

Why Is It Important

Why track help-wanted advertisements in newspapers? It turns out to be a reasonable predictor of the economy's direction. When classified ads for jobs increase, it signifies growing confidence in the business community about upcoming sales and profits. The brighter the outlook, the more likely employers will accelerate ...

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