PART THREEImplementing Your Influence

The god of many business professionals is known by the name of lifelong learning.

Is he good or evil?

Good news and bad news: Being a lifelong learner can be a great thing. You fill your head with the best ideas that help you improve. Impress your friends! Mesmerize your peers! Have a conversation about applying some of these influence strategies and the links among selling, decision making, emotion, and the reptilian brain. Even more good news: You can have regular enriching, uplifting experiences through books, audio programs, videos, and live or web-based training.

The bad news is that most lifelong learners rarely put their learning into action.

Brain clutter isn’t much different from office clutter. ...

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