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The Secret Language of Influence: Master the One Skill Every Sales Pro Needs by Dan Seidman

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CHAPTER 8Critical Language Tips

GOLD COINS—REAL, PURE GOLD The words you use as a sales professional are your gold coins. One of the world’s most brilliant word-masters was comedian George Carlin. He juggled words and phrases, directing them to wonderful, unexpected destinations. Ponder this observation:

Although the photographer and the art thief were very good friends, neither had ever taken the other’s picture.

So, why include a quote from a comedian in a book on influence? Because comedians, authors, and sales professionals all make money with their words.

Therein lies the true power of language: We can manufacture words and phrases and from them produce fruit in the form of revenue.

Sadly, sensitivity to language usage is the most neglected ...

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