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The Secret Language of Leadership

Book Description

The book introduces the concept of narrative intelligence—an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.

Table of Contents

  1. Praise
  2. Title Page
  3. Copyright Page
  4. The Secret Language of Leadership.
  5. PREFACE
  6. PART 1 - WHAT IS TRANSFORMATIONAL LEADERSHIP?
    1. INTRODUCTION - TEN MISTAKES TRANSFORMATIONAL LEADERS MAKE
      1. Mistake #1: Unclear, Uninspiring Goal
      2. Mistake #2: Lack of Total Commitment for Change
      3. Mistake #3: Incongruent Body Language
      4. Mistake #4: Misreading the Audience
      5. Mistake #5: Lack of Narrative Intelligence
      6. Mistake #6: Not Telling the Truth
      7. Mistake #7: Attention Misdirected
      8. Mistake #8: Inability to Elicit Desire for Change
      9. Mistake #9: His Reasons Backfired
      10. Mistake #10: The Conversation Died
      11. Learning the Language of Leadership
    2. Chapter 1 - THE SECRET LANGUAGE OF LEADERSHIP
      1. What Is Transformational Leadership?
      2. The Pitfalls of the Traditional Approach to Communication
      3. The Language of Leadership in Action
      4. The Language of Leadership: Key Steps
      5. The Language of Leadership: Key Enablers
      6. Mastering the Language of Leadership
  7. PART 2 - THE LANGUAGE OF LEADERSHIP: KEY ENABLERS
    1. Chapter 2 - ARTICULATING A CLEAR, INSPIRING GOAL
      1. Articulating a Worthwhile Purpose
      2. Setting Priorities Among Goals
    2. Chapter 3 - THE LEADER’S OWN STORY
      1. Politicians as Leaders
      2. CEOs as Leaders
      3. Speaking to the CEO
      4. The Leader’s Own Story
    3. Chapter 4 - MASTERING THE AUDIENCE’S STORY
      1. Managerial Action Is Less Effective Than We Realize
      2. Audiences Are More Difficult Than They Used to Be
      3. Basic Change Is More Disruptive Than We Expect
      4. Leaders Must Understand the Audience’s Story
      5. Finding and Encouraging New Leaders
      6. Raines’s Mistake
    4. Chapter 5 - CULTIVATING NARRATIVE INTELLIGENCE
      1. Why Do People Change Their Minds?
      2. Getting Other People to Change Their Minds
      3. The Leader as Storyteller
      4. The Central Role of Narrative Intelligence
    5. Chapter 6 - TELLING TRUTHFUL STORIES
      1. Truthfulness in the Marketplace
      2. Authentically Communicating Distinctiveness
      3. From Sales Pitch to Trusted Partnership
      4. Truthfulness in the March to War
    6. Chapter 7 - LEADERSHIP PRESENCE
      1. And What Are Those Basics?
      2. Practice, Practice, Practice
      3. Do Leaders Need Charisma?
      4. Can Leaders Use Written Stories?
      5. Should Leaders Use PowerPoint?
  8. PART 3 - THE LANGUAGE OF LEADERSHIP: KEY STEPS
    1. Chapter 8 - GETTING PEOPLE’S ATTENTION
      1. Generally Effective Tools for Getting Attention
      2. Moderately Effective Ways to Get Attention
      3. Generally Ineffective Ways of Getting Attention
    2. Chapter 9 - STIMULATING DESIRE
      1. General Principles
      2. Most Promising Methods
      3. Methods Requiring Special Talents
      4. Generally Ineffective Methods
      5. The Productivity of Communication
    3. Chapter 10 - REINFORCING WITH REASONS
      1. Characteristics of the Stories That Reinforce with Reasons
      2. Closing the Presentation
    4. Chapter 11 - CONTINUING THE CONVERSATION
      1. Three Challenges
      2. Overcoming the Challenges
      3. Leadership and Innovation
    5. Chapter 12 - EPILOGUE
      1. Why Does It Work?
      2. Narrative Is More Important Than We Thought
      3. The Language of Leadership Can Be Learned
      4. The Ethics of Leadership
      5. The Age of Leadership
  9. [APPENDIX 1] - PRESENTATION TO THE CHANGE MANAGEMENT COMMITTEE OF THE WORLD ...
  10. [APPENDIX 2] - TEMPLATES AND EXERCISES
  11. [APPENDIX 3] - WHAT’S YOUR NARRATIVE INTELLIGENCE?
  12. [NOTES]
  13. Acknowledgments
  14. ABOUT THE AUTHOR
  15. INDEX