About the Author

Rob Reider, CPA, MBA, PhD, is the president of Reider Associates, a management and organizational consulting firm located in Santa Fe, New Mexico, that he founded in January 1976. Rob is a nationally recognized author, speaker, seminar leader and management consultant. He has provided consulting services to numerous private and public industries in a multiple of disciplines. Rob has published numerous articles in professional journals and has been a presenter at various professional meetings and conferences. He is the author of nine professional management books and five works of fiction. Rob resides in Santa Fe, NM with his wife Barbara. He can be contacted via email at: robreider1@gmail.com

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