Foreword by Jim Benson

If there was one central tenet of Lean, one that no one ever talks about, it would simply be this:

You have to pay attention to your project.

That is simply it. To continuously improve or to deliver a quality product, we need to actually know, as a team, what we are doing and why.

When we abandon our projects or our understanding of our customers to prescriptive management techniques, we are saying that we (our team and our product) are just another run-of-the-mill software factory. Predictable, mechanical, uncreative. Certifiable.

But very few projects can claim to have reached this level of the mundane. Software creation gains profitability only because of differentiators. Differentiators require vision. Vision requires ...

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