Chapter 25. Optimizing and Measuring Value

Do more. Do more. Do more. Teams hear it in their sleep. But there comes a point when, no matter how hard they push, teams just can’t increase velocity under the current conditions. The reality is that other things—company meetings, documentation, email, product grooming, planning, you name it—are competing for the team’s time.

The problem is that customers and stakeholders don’t see all the behind-the-scenes work the team is doing. They see only their own backlogs and features. And they understandably want as many features for their money as they can get.

What is missing is transparency. Most Scrum teams use the burndown to provide visibility into what the team is working on. And it is a good visual ...

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