22What Happens When Your MVP Meets Your Market?
The world has changed, and the only true security is your ability to create value and get paid for that value.
—Jeff Walker
Once you've developed your MVP, you need to market it, sell it, and deliver it to your potential customers. The process of bringing your MVP to your market is referred to as launching your product.
A “product launch” is a marketing strategy consisting of a carefully planned and scheduled sequence of events with the initial goal of attracting as much attention as possible to the release of your MVP and the overall aim of converting as many sales of your MVP as possible.
The first step is to schedule the launch for a specific date and time. With the launch date in place, ...
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