17Why a Good Story Will Make You More Money Than a Great Product
The story is what's going to get people excited.
—Blake Mycoskie
Person‐to‐person connections are at the center of ownership. In fact, network, is literally one of the three ownership‐based investments you've been encouraged to start making in previous chapters—the other two being knowledge and ability.
On the road to Intelligent Achievement, your pursuits will require you to deal with people.
One way or another, you need to know how to recruit help, and influence others in some way. You will surely be required to solve problems larger than yourself. This is where storytelling comes in.
Storytelling is an age‐old concept that brings people together and keeps them engaged. People ...
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