15Leveraging Walt Disney's Secret System of Creativity

The way to get started is to quit talking and begin doing.

—Walt Disney

Content marketing in the form of a blog is the most effective way to find out who your ideal audience is, and what they're interested in. It's also an effective way to figure out what interests you.

The problem is many people hate to write.

This hatred, however, often stems from nothing more than a misunderstanding of the content creation process.

Creating content is not magic, even though the barriers to successful content creation can seem supernatural. While writer's block, freezing up in front of a camera, and falling asleep on an empty palette are almost proverbial, the good news is that creation is a science, ...

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