10How to Label and Close Your Brain's Open Loops
There comes a time when you have to choose between turning the page and closing the book.
—Josh Jameson
The Zeigarnik Effect describes your brain's tendency to finish what it starts. You started unpacking after a trip but had to stop halfway through, and now it's all you can think about (or you waited to start unpacking because you knew you didn't have time to finish completely).
You started listening to a catchy song in the car on the way to work but park before the song finishes, and now the song is stuck in your head. These are examples of the Zeigarnik Effect.
If something you've started doesn't get completed, you will experience cognitive dissonance, which is the state of having inconsistent ...
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