Chapter 10. Mind Reading

How to Know What They Are Thinking

In this chapter I reveal a few of my most closely held secret methods of determining what people are thinking in the moment. I am going to give you some incredible tools. You will learn one of my favorite models for determining current thought, and I am going to give you one of my favorite models for utilizing that specific information in gaining compliance.

Maybe it's just me, but I like to know what other people are thinking. I don't want to guess. I want to know.

When you can know, you can determine how best to help that person get what they want in business and in life. Instead of being involved in a long drawn-out process, you can get rapid outcomes that are favorable to everyone involved. Ultimately that's what we all want. Most people experience massive idiopathic fear when it comes to communication in almost any context. In other words, they feel uncomfortable putting their feelings and thoughts on the table for fear that they will be hurt in some way. When people cloak thoughts and feelings, it makes communication incredibly difficult. Honesty becomes compromised and everyone gets poor outcomes. You see this in every aspect of life.

When people don't tell you what they are thinking/feeling, you simply need to discover, calculate, or determine those thoughts in other ways.

You can utilize body language, psychographics, evolutionary psychology, psychobiology, cultural beliefs, religious beliefs, peer pressures, psychological ...

Get The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!, Second Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.