Part III: Change Tactics
“Victorious warriors win, then go to war; defeated warriors go to war and attempt to win.”
—Sun Tzu
Sun Tzu might well have been talking about change; the standard approach is to launch a program, and then hope to win hearts, minds, and behaviors. I contend that the change “war” ought to be won before the project begins—sound change strategy in a change-agile business. No amount of masterful change tactics will fix a merger that is strategically doomed to fail. A change-agile organization will have fewer apathetic or recalcitrant stakeholders to manage.
Nevertheless, there will always be a role for supporting a change by aligning culture, behaviors, hearts, and minds with a change—what I call change tactics (because ...
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