Conclusion – pulling it all together
It is not essential to be a born sales person. In fact, I would debate whether the traditional image of the ‘born salesman’ is appropriate for professional selling in the 21st century. There are some exceptions in certain sales markets and in different countries who are successful. However, the large majority of successful sales people across most markets have been made through their own determination and development. The bad news: there is not a magic formula which leads to sales success. The good news is that a number of principles and steps will help you to develop into a successful seller if you follow them. Most people can acquire, and use, the skills needed to sell. The differentiator is in the attitude ...
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