O'Reilly logo

The Sales Book by Graham Yemm

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Knowledge, skills and attitudes for success

Objectives

  • To understand the key items under each of the categories of knowledge, skills and attitudes for sales success in the relevant sales approach
  • To use the items listed to identify how well you fit with the requirements
  • To identify your strengths for the role
  • To recognise the areas where you can improve or develop

Understanding

Every job requires a combination of factors and sales is no exception. There is no single success formula for sales. A wide range of personality types, physical characteristics, education levels and career backgrounds can be found across sales forces and amongst top performers. What they will have in common is a significant number of the characteristics shown in the ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required