RULE TO BREAK
Believe you’re the best
In one of my previous incarnations I worked with small businesses. I saw lots of businesses thrive and grow, and inevitably I saw plenty fail too. Often you can predict perfectly well who will succeed and who won’t.11 One thing I found was a pretty good indicator of failure was companies that always dissed their competitors. They were arrogantly convinced that the competition was hopeless, and consequently it always caught them quite off-guard when their competitors ran off with all their customers.
It’s not only businesses that fall prey to this attitude. Some people believe they’re the best when they simply aren’t. Whether you’re convinced you’re fantastic at your job, or a great parent, or the top student, ...
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