RULE 28

If you don’t trust someone, don’t do business with them

It’s such a simple rule: we don’t do business with people we don’t trust. What more is there to say? Apart from that this also includes companies, corporations, governments, you name it. And why don’t we trust them? Because there is something adrift, something that rings that little warning bell inside us. There may be clear visible signs but as often as not there won’t be. Mostly this rule is about using your intuition, listening to your inner voice.

If you feel something, anything, is wrong, then walk away. Listen to what is being said to you. There are unconscious clues your subconscious is picking up. If you ignore them you’ll invariably regret it. I’ve done it. We’ve all done ...

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