RULE 101
Go the extra mile for your customers
This is the easiest Rule of all. Going the extra mile should be the first thing on your mind when you wake in the morning and the last thing at night. Everything you do should be to take service that bit further.
Trouble is, customers are such a pain in the backside. They want stuff, they demand, they are difficult, they complain, they call at unnatural hours, they expect service above and beyond, they think the whole damn business should be run for them, they moan when we move our call centre to India, they want money off, free gifts, two for one, buy one get one free, money back if they are dissatisfied, replacement products, guarantees, safety checks, harmless products. God, who do they think ...
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