RULE 77

Be passionate and bold

If you’re not going to be passionate about your work what are you going to be passionate about? Look, you spend more time at work doing work, living, breathing and being work, than anything else except perhaps sleeping. You must be passionate about what you do. You’re passionate about sex, but that doesn’t last as long as your career. You’re passionate about food and you only eat three times a day – work is continual. You’re passionate about your life, your hobbies, your family, your holidays. And yet an awful lot of people see their work as something to dread, a chore to be got through. If it’s like that for you, then go home – and stay there. Make room for someone who is going to be passionate about it. But ...

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