RULE 46

Be consistent

If you were to wear a smart business suit every day and then suddenly, without warning, turn up in denim and a worn T-shirt, chances are people would look at you askance.*

If you turn in good work and then one day hand in a pile of rubbish, people are going to think you’ve blown it.

If you treat the staff courteously until one day you blow your top and shout at everyone, they won’t trust you any more.

If you usually get in early and then one day stroll in around noon smelling of beer, they will stop taking you seriously and accuse you of being a drunk.

IF YOU TURN IN GOODWORK AND THEN ONEDAY HAND IN A PILE OFRUBBISH, PEOPLE AREGOING TO THINK YOU’VEBLOWN IT

People need to know what to expect from you. You have to be ...

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