RULE 3
Set realistic targets – no, really realistic
When I was doing the research for this book, someone said that setting realistic targets was unrealistic and that all targets should be ‘stretching’ ones because that would impress the board. Now, can you see the problem here? Yep, we’re not talking here about motivating a team, getting a job done, creating an atmosphere of success and creativity. No, we’re talking about impressing the board. Now on paper that might be a smart thing to do if your board is made up of monkeys, but I bet it isn’t. I bet it’s made up of pretty shrewd cookies who would see through a manoeuvre like that in a nanosecond.
When I say realistic, I don’t say lower or easy-to-achieve targets. I say realistic. That might ...
Get The Rules of Management, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
