If you’re thinking or planning or, at this stage, just dreaming of starting your own business, I hope you’ve digested the Rules of management, but hold on to your hat – you’re not done yet. There are some additional Rules that apply specifically to entrepreneurs.
When you run your own business, you have to think very differently from the way you think when you work for someone else. Obviously you have to understand different things – you may never have needed to consider finance before, or production, or sales. But it’s more than that. You have to see the business from a very different perspective.
It’s thrillingly exciting starting your own ...
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